Your website is often a customer’s first impression of your company. A first impression you want to get right. It needs to be a functional display of your products or services, without any obstructions in that experience. UX refers to a customer’s interaction with your business, often with your website, and the usability when browsing it. It removes the guess work from the design process and turns a traditionally subjective exercise into an objective one.
UX is a service that incorporates much more than the website design, taking into account the needs, wants and expectations of a business and its customers. Research will form the basis of any design and development, so that when your website is complete, it will mean better conversion rates and make interacting with your business a pleasure.